Subaru Impreza Concept

Subaru presents the "Subaru Impreza Concept", the first concept model to be released under its new brand strategy.

Confidence in Motion - Subaru Brand Statement

The Subaru Concept car embodies Subaru's new Brand Statement of "Confidence in Motion." The Subaru brand has always inspired confidence with its customers through its commitment to "engineering excellence." With the core ideal of "engineering excellence", Subaru's commitment is to provide customers with "enjoyment and peace of mind" in all its products.

The Subaru brand statement, "Confidence in Motion" comprises two ideas: The first part, "Confidence", symbolizes Subaru's engineering philosophy, and the company's desire to provide enjoyment and peace of mind to the customer. The second part, "In Motion" encapsulates Subaru's strong will to deepen the relationship between its "engineering excellence" and customer confidence to extend the "enjoyment" of Subaru automobiles to more consumers. Through "Confidence in Motion", Subaru will continue to provide cars that deliver the "freedom and enjoyable lifestyle" that only Subaru vehicles can offer.

SUBARU IMPREZA CONCEPT

The Subaru Impreza Concept is a design concept car that embodies the Subaru brand statement. Designed to show a possible direction for future Impreza models, it harmoniously blends advanced Subaru design with Subaru's driving confidence. The concept expresses the core Subaru brand values of "enjoyment and peace of mind." The Impreza Concept fuses a sleek form that exudes dynamism and elegance with a roomy and rich four-seat interior that expresses a safe and comfortable ride.

 "Dynamic flow and Confident stance" are the concepts underlying the exterior design. The car suggests an advanced design for Subaru by using a sporty and lively four-door coupe style. A sleek character line runs along the car from the front end along the roof and on to the rear and symbolizes the new Subaru form. The A-pillar stretching forward and the smoothly flowing C-pillar are important elements that distinguish the styling of the Impreza Concept. They provide both a roomy cabin and also superlative aerodynamic performance. These elements are boldly concentrated in the rear half of the body, and this resulted in a four-door sedan that also presents a stylish and powerful form. The front and rear bumpers incorporate hard-edged corners whose superlative aerodynamic characteristics were confirmed through wind tunnel testing, indicative of a design in which the quest for better aerodynamics meant laboring over even the smallest detail when it came to environmental friendliness. The distinctive wheel arches distinguish this as an All-Wheel drive (AWD) model while emphasizing the image of powerful Subaru driving character and also denoting reliability and safety.

The Subaru Impreza Concept is powered by a next-generation Horizontally-Opposed Boxer engine with improved environmental friendliness. The combination of the 2.0-liter naturally-aspirated Boxer engine with a Lineartronic (CVT) represents Subaru's next-generation powertrain. The Impreza Concept blends environmental friendliness and comfortable ride with the trusted performance that Subaru's traditional symmetrical AWD provides. The result increases the "enjoyment and peace of mind" concept that lies behind the Subaru Impreza Concept.

The Impreza has come to be known as Subaru's global compact car since its debut in 1992. Subaru now presents the Impreza Concept as a design concept for a future Impreza that can give anyone a stress-free and pleasurable driving experience while also symbolizing a new design and brand going forward in strength.

Major Specifications

Body size (Overall: Length x Width x Height): 178.0 x 71.7 x 56.3 inches
Wheelbase: 103.9 inches
Engine: 2.0-liter four cylinder Horizontally-Opposed engine
Transmission: Lineartronic (CVT)
Tire size: 245/40ZR19
Occupancy: Four persons