Tuesday, December 4, 2007

Chevrolet Major League Baseball Silverado at SEMA

One of five Chevy Silverado theme cars to be shown at SEMA, this latest custom pickup truck puts Chevrolet's sponsorship of Major League Baseball in the spotlight. Typically, concepts and vehicles presented at shows like SEMA are targeted to consumers interested in aftermaket products. But it appears with the MLB concept, the General is more interested in customizing vehicles for the sake of promoting agendas outside of the world of tuning and customization. Realistically, if this Silverado had the slightest intention of reaching the public, who would be interested in a baseball themed car that represented ALL of the teams in MLB as opposed to their favorite team?

Anyway, if you are a lover of all things baseball, then you'll love the exterior paint job which prominently shows the MLB logo as well as all MLB team logos. The centerpiece is a flat panel television which rises into view as the power-lifting flat bed tonneau covers raises and includes a Wii gaming console. Similar to the Audi TT, the interior incorporates baseball glove like leather with baseball stitching and real baseball bat ash wood trim.

The only thing missing from this home-run Silverado is the apple pie – because the baseball and Chevrolet are covered. The Silverado 1500 crew cab is decked out in a baseball theme – with a paint scheme that incorporates all major league team logos – to support Chevrolet’s ties to Major League Baseball. It is also a fan’s dream, with a power-lifting tonneau cover that rises to reveal a wide-screen television monitor that not only brings in the game, but is connected to a Wii gaming console. Inside, the Silverado features real baseball bat ash wood trim and uniquely trimmed leather seats that have the look and feel of a baseball – including the stitching.

Vehicle highlights:

  • Silverado 1500 crew cab

  • 6.0L V-8

  • Multi-color, MLB-inspired paint scheme incorporating all team logos

  • Power-lift tonneau

  • Wide-screen TV with Wii gaming console

  • Bose Surround Sound system

  • Leather-trimmed interior with baseball stitching, color and feel

  • Ash wood (baseball bat material) trim

GM Accessories features (production and concept):

  • Chrome mesh grille

  • Twenty-two-inch chrome wheels

  • Hard shell tonneau cover

  • DVD headrest system

  • Ground effects kit

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